16' Fatmax Tape Rule, 1-1/4" Blade Width For More Durability, Easier To Read Graphics, Strong, Stiffer Blade During Use, 11' Blade Standout, The Longest In The Industry, Dual Material Ergonomic Case, Small Comfort Grip, Exclusive Cushion Grip Built Into Case For Comfortable, Non Slip Grip & Impact Resistance, Massive Bumper Design For Increased Hook Life, Specially Designed, Multi Functional Hook Grabs On Side, Top, Or Bottom.